Americans spent $6.6 billion on deodorant in 2023, with many opting for “natural” alternatives. However, a dermatologist argues these products can be worse than conventional options, causing allergic reactions and skin irritation.
The Problem with “Natural”
Dr. Divya Shokeen, founder of Ocean Skin & Vein Institute, reports seeing patients with allergies to natural deodorants almost daily. Despite lacking aluminum, parabens, and phthalates, these products frequently contain irritating ingredients.
The term “natural” itself is unregulated by the FDA, meaning a product labeled as such could still include harmful substances. Poison ivy is natural, but no one wants it on their skin. Common ingredients like baking soda, essential oils, and coconut oil are often the culprits.
Why Natural Deodorants Irritate
Baking soda’s alkaline nature disrupts the skin’s natural pH balance, causing reactions. Essential oils are another frequent allergen, while coconut oil can also cause issues for some users.
The argument that natural deodorants are safer due to aluminum concerns is also misleading. Major health associations have found no link between aluminum and breast cancer or Alzheimer’s disease.
Choosing the Right Deodorant
Ultimately, there’s no strong evidence that natural deodorants are superior to conventional ones. Both can cause problems for certain individuals. The best choice is the product that works best for you without causing irritation.
The bottom line: Marketing does not equal science. Choose what feels and smells best, but be aware of potential allergens and unsupported health claims.
