Ulta Beauty is running a limited-time promotion: customers who purchase a full-size Squishmallow fragrance will receive a free, exclusive Squishmallow plush toy. This collaboration marks another expansion of the popular Squishmallow brand into the beauty and fragrance market.
Squishmallows Enter the Fragrance World
Squishmallows initially entered the beauty space in 2025 with a fragrance line created in partnership with Blue Meadow Brands, available exclusively at Ulta. This follows previous brand collaborations, including a successful advent calendar with K-skincare company TONYMOLY. The new fragrance collection features three scents:
- Whisked Away: A sweet, playful aroma.
- Moonlit Mist: A softer, more subtle fragrance.
- Pink Possibilities: A vibrant, youthful scent.
Each fragrance is sold in 3.4-ounce and 1-ounce bottles, with a mini coffret option containing all three scents in 0.42-ounce sizes. The free Squishmallow plush is only available with the purchase of the larger fragrance bottles.
Why This Matters
This promotion highlights the growing trend of cross-category collaborations between entertainment brands and retail companies. Squishmallows’ popularity with younger demographics makes them a valuable partner for beauty retailers looking to attract a new audience. The limited-time offer creates urgency, encouraging customers to purchase quickly.
The campaign is designed to capitalize on both the collectible nature of Squishmallows and the appeal of unique fragrances, ensuring a win-win for Ulta and Squishmallow fans.
The promotion will end soon, so customers who want the plush toy must act fast.
